PRESS RELEASE Fall – Winter 2024 – 2025
With a collection capable of making Yayoi Kusama herself hallucinate in Technicolor, Agatha Ruiz de la Prada returns to the catwalk with a decided step whilst betting on the polka dot as grand protagonist of her stage, alongside her many other protagonists, that is.
The fashion show will begin – with vertiginous speed – unveiling our new licence of agathized motorbike helmets with NZI Helmets. The helmet, a near perfect globe that moves about the city on the heads of diverse riders, is the ideal vehicle for our happily irreverent (or irreverently happy) designs, as they become Pop art objects with ambitions far more elevated than mere protection against accidents. Although, of course, our new and wonderful Agatha Ruiz de la Prada helmets will also count on the latest protective technology of expanded polystyrene, micrometric retention and a mini-jet opening clasp, all of which is approved by the UN/ECE.
The fabulous fuchsia biker who will rise upon the stage will be don the new collection of accessories for agathist motobikers that we have been made in collaboration with ByCity. Jacket, jeans, raincoat, gloves and bag to carry the helmet, specially reinforced for maximum protection, essential and colourful accessories that any motorcyclist would dream of having in their repertoire.
Polka dots will soon take over the catwalk, appearing in various cotton prints among our commercial garments, and in plush imitation leather, quilted imitation leather, neon-coloured neoprene, poplin, cotton, cotton jersey and corduroy among our atelier-made pieces, here they will even become emboldened and gain volume, becoming ball-balls embroidered upon some garments. One of our multicoloured faux-fur coats is in fact a gigantic walking polka dot, transported by the legs of the wearer of the coat.
The brand’s classic icons, the heart, the flower and the star, will also join the parade, walking amongst multi-coloured stripes, geometric drawings and shadings of graffiti. As always, nothing will be what one expects, no matter how much the brand’s historical designs are reanimated, for instance, the agatized vest of great 80s acclaim, or the rooster dress, crafted with small pieces of recycled fabric. The rooster dress will be sublimated in an apotheosis of coloured organza strips superimposed with the infinite patience of our dressmakers, who have also opted for Rothko dresses in transparent fabrics and sequins, as well as in playful organza bows in different colours and different sizes for the more refined agathists.
Patch-work and experimentation with patterns remains at the centre of our creative philosophy, as does curiosity about ancestral techniques used by artisans such as those of Lenca Looms, who make handmade fabrics in Honduras with great artistry. It has been a true privilege working with them on a turquoise gingham and multi-coloured patchwok number that could easily appear in The Jetsons episode of our dreams.
We have also collaborated with Morena Corazón, a jewellery brand launched by the Mexican Sofia Berlanga, who takes inspiration from Hedy Lemarr’s phantasmagorical appearance in A Ziegfeld Girl (1941) and crowns our models with delicate headbands decorated with kisses and hearts, charms which will also hang from various coats and skirts specially made for the occasion.
Marcelo Mellino provides the music for the parade. He has created a song especially for our show that is a declaration of intentions and attitudes. Mellino is a young singer from Gran Canaria who dabbles in urban music, reggaeton, EDM, trap… In the five years that he has been dedicated to music body and soul, he has been the opening act for many of the greats, Raw Alejandro, Rosalía, Sebastián Yatra …and he is a great friend of the house. “Let the music not stop!… nor us enjoying it every day”, (that is his motto).
For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
PRESS RELEASE Spring – Summer 2024
Once more, Agatha Ruiz de la Prada returns to the catwalk with a firm step, full of explosive, multicoloured and revolutionary intentions.
Africa and its abstract geometry (with colours turned to full blast) has been the primary inspiration of our Spring/Summer 2024 collection. The houses of Ethiopia and Somalia, painted in evocative geometric designs – designs that are both ancestral and yet totally futuristic – are rendered homage in this fantastical agathistic phantasmagoria which plays with the frontiers of cultural exchange. The iconic tribal beaded necklaces become swollen Michelin collars that lie like intergalactic breastplates which have borrowed a little something from The Jetsons. Imaginary snakes slither out of our dreams and take on new theatrical proportions as large ruffles about the cuff and neck. Strands of neon tule are plaited into surrealistic dresses and skirts. There is even a deconstructed a giraffe hidden in plain sight, for those with discerning eyes to find.
Neon tassels, multicoloured sheer fabrics, sequins, yellow feathers, fuchsia feathers, will be mixed with all manner of patchwork to evoke an imagined and mythological world full of vitality and colour and movement. We have done all within our power to work with recycled materials and create out of the unexpected (or the neglected, such a whole range of Agatha Ruiz de la Prada Jeans entombed in Cosima’s closet for years, that are ready to take on new life forms). Our agathist icons – the heart, the flower, the star, the eye – also come to life as giant walking masks, ready to practice an agathist voodoo whose consequences are difficult to foresee.
Crepe and taffeta, in bright mate colours as well as in lush metallics, are the two main protagonists in terms of textiles used in our atelier collection, whilst the circle reigns supreme among our patterns. Devotees of the fashion world understand better than anyone the eternal recurrence of inspiration, marvellously demonstrated by our commercial collection, which features fishnets, towel fabrics and psychedelic prints worthy of Timothy Leary and his followers.
Men’s fashion will also return to our catwalk with four ‘agatho-afro-futuristic’ looks that play with oversize shirts and wide bloomers as trousers.
Just in case there weren’t enough multicoloured synergetic transfers going on, the music of the catwalk has been especially created by Ambizius and Anadie, two emerging artists at the front-lines of Spanish rap and pop music.
ANADIE
ANADIE is one of the freshest voices of the new national pop scene, with lyrics that are incredibly honest and distinctive. Navigating the currents between urban, pop and indie music, her songs are racking up thousands of plays in digital platforms. The young promise from Malaga is composer, producer and multi-instrumentalist of her songs (playing the guitar, the bass, the piano, the ukele and the banjo) and she has produced songs for Foyone, Elviruss, Virual and Moneo, among others.
Ambizius
Ambizius is a singer and song-writer who boasts both Belgian and African ancestry. She moved to the Canary Islands at a young age, where she began to develop her musical career. She began composing her own songs when she was merely 13 years old and two years later, she launched her first music project ‘Do What You Gotta Do’, produced and recorded by Powabeatz.
For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com