PRESS RELEASE Autumn – Winter 2023/24
What legitimizes a fashion designer?
Many would say that it is something indefinable, a sensation, a specific tickle, a fantasy, a combination of ephemeral factors that cannot be pinned down. Others would say it’s a perfume.
Having your own perfume marks a before-and-after in the life – and in the ego – of every fashion designer. Agatha Ruiz de la Prada launched her first perfume in 1992, and she now dedicates her Autumn-Winter 2023/2024 collection to celebrate the wonder of being able to show off her multiple iconic perfumes, those that have triumphed and grown with her throughout over the years, those that have travelled the entire world collecting suitors.
Flor, Gotas de Color, Beso, Love and Look, the five Agatha Ruiz de la Prada perfumes currently on the market, are the five protagonists of this euphoric fashion show.
The runway collection is a tribute to the iconic bottles of these five perfumes (and to their respective aesthetic-philosophical universes, to their distinctive and dazzling packaging) in which the limitless optimism of our brand has been distilled.
Countless meters of transparent organza, sequins of multiple styles, lycra, velvet and fake fur play with the senses of her admirers. Layers of transparencies in delirious colours are superimposed like the very structure of a perfume. Flowers, puffy lips, multi-coloured raindrops, all-seeing agathist eyes emerge among puffy dresses, kaftans, capes with large taffeta bows, and strapless/skittles dresses – icons laminated, embroidered, hung, and integrated into garments that praise agathism in all its splendour – accompanied by the refrain that is their reason for being (Love, Love, Love).
The iconic models will take the stage accompanied by the latest collection of Agatha Ruiz de la Prada bags: classic ladies’ bags in corduroy and multi-coloured fake furs, stuffed backpacks, little silver bags that seem to have escaped from an art gallery…
All this and much, much more will be exposed, in full colour, to the sound of grooviest agathist rocker we could have asked for, the brilliant and seductive synthesizer, Cintia Lund. From Sweden, passing through the Canary Islands and then New York, Lund arrives on the streets of Madrid like the walking doll of our favourite dreams.
For more information:
ARP Press and Communications Department
Catarina de Lancastre Valente
comunicacion@agatharuizdelaprada.com
ARP Press and Communications Department
Catarina de Lancastre Valente
comunicacion@agatharuizdelaprada.com