PRESS RELEASE   Autumn – Winter  2020-2021

After many years on the catwalk, Agatha Ruiz de la Prada defines herself through contrasts and contradictions. On the one hand there is the lyrical, conceptual and artistic flair of her collections; on the other the commercial side, with clothes that are comfortable, wearable and accessible. Autumn/Winter 2020-2021 represents both of these facets.

It is an homage to our fabulous clients. Among them, the inimitable Mila Ximenez, whom we would like to thank for these wonderful years of support. There is nothing that makes a designer happier than to see their creations come alive, to see people wearing them and taking them on adventures. For that very reason Mila is the ideal client, as she incites other women to get ‘agathized’, to do away with their inhibitions and allow themselves to stand out.

Our pattern-makers and seamstresses were highly inspired with this collection, which represents the triumph of their fantasies over reality. They didn’t surrender when faced with the difficulties of having a square piece of cloth acquire life and personality (as evidenced by our languorous kaftans in velvet, lúrex and taffeta). Nor did they shudder at the complications of various fabrics (vinyls, pleathers, gazars, and many other rebels) they plied into our unmistakable icons. They managed to deliver a true couture masterpiece, in which every print is in fact an exquisitely-sown appliqué and every part moves in its corresponding place.

Riding the wave of modernity, they created skirts with reflecting tape integrated into them, so as to better stop traffic wherever one goes. They played with the layering of vinyls and pleathers. They had gazar ruffles sprout from our kaftan-dresses and tracksuits. And they bet on faux-fur as the perfect technicoloured replacement for winter coats.

This collection is an ode to our universal and intergalactic client, free, fun and full of surprises.

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Agatha Ruiz de la Prada (Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Berlin, Madrid and Barcelona.

Agatha has been a guest of honour and a representative of Spanish fashion on the main catwalks of Albania, Germany, Argentina, Austria, Bosnia-Herzegovina, Chile, Colombia, Croatia, Slovakia, The United States, France, Gambia, Georgia, Greece, Guatemala, Hong Kong, Italy, Japan, Malaysia, Morocco, Mexico, Nicaragua, Nigeria, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Dominican Republic, Romania, Russia, Serbia, Sri Lanka, Sweden, Ukraine, Uruguay, Uzbekistan…

The collections of the following fashion shows stand out:

Tribute to Cristóbal Balenciaga. Museo San Telmo, San Sebastián. (1987)

Unfinished dresses. Berlin and Madrid. (1989)

Expo ’90. Tribute to Sean Scully. Osaka, Japan. (1990)

Fashion Cantata: Lady from Spain. Kyoto, Japan. (1992)

Museum of Modern Art, Paris. (1994)

Tribute to Chillida, The Reina Sofia Museum. (1996)

ABSOLUT Ruiz de la Prada. Madrid, Stockholm, Miami and Punta del Este. (1996-1998)

The Canary Islands, a paradise of flowers, Carrousel du Louvre, Paris. (1998)

International Women’s Day, Hôtel de Ville, Paris. (2003)

Tribute the Meninas of Velázquez, Milan Fashion Week. (2008)

Tribute to Surrealism, Milan Fashion Week. (2009)

Agatha vs. Agatha, Mercedes-Benz Madrid Fashion Week. (2012)

Las autochicas, Mercedes-Benz Madrid Fashion Week (2013)

Prints Retrospective. MBFW, Madrid (2014)

Pool Party, MBFW, Madrid (2016)

Agatha’s designs have become a true medium of artistic expression. During her first years as a designer she began displaying some of her master pieces in galleries and museums in different cities of Spain, France, Italy, US, Germany, Portugal, Austria, Belgium, Greece, Sweden, Colombia, India, Sri Lanka, Hong Kong… In 2014 and 2015, she will present a new retrospective exhibition in different countries of Latin America

Agatha has collaborated with numerous artists like Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid…

Since 1986, the company has counted on the collaboration of more than 100 fashion accessory licences. Ceramics coatings, bed and house linen, books, accessories for pets, perfumes and stationery are examples of the many products distributed through Agatha’s flagships stores in Madrid, Paris, Milan, Bogota, Oporto, her online store, as well as a number of multi-brand stores present in over more than 150 countries.

Due to her collaborations with different companies and official organisms, Agatha has designed uniforms, wardrobes, set designs for theatre, opera and dance performances, Christmas lights, children’s parks, urban furniture, theme parks, murals, gardens, restaurants, posters for events, cars etc…

In 2011, the Agatha Ruiz de la Prada Foundation was constituted, conserving an important representation of Agatha’s progression during her past thirty years of history in the world of fashion and creativity, with the purpose of classifying and diffusing her impressive documentary legacy.

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