PRESS RELEASE   Spring – Summer  2023

 

The most exciting thing about Spring/Summer 2023 is our super collaboration with PYRATEX, a Spanish company at the cutting edge of technology and innovation that creates fabrics with recycled materials, that is, the perfect ally for our multi-coloured dreams.

We have taken this opportunity to make an extremely wearable and accessible collection, a collection to demonstrate how easy it is to dress on trend in all senses: aesthetic, ethical, technical, social… It has been wonderful to be able to play around with PYRATEX fabrics. Fabrics from seaweed fibre with antioxidant properties. Fabrics from wild nettles from the Himalayas that give work to farmers and (especially) to Nepalese women farmers. Fabrics from banana residue that would normally be burned and would emit unnecessary CO2 into our atmosphere. Fabrics from organic cotton grown with regenerative practices, without pesticides or fertilizers and using less energy. Fabrics from bamboo with antibacterial, antiperspirant and thermoregulatory properties. Fabrics that combine organic cotton and bamboo to create a kind of magical mesh… These incredible and innovative fabrics have served as the canvas for our fantasies, fantasies in which we continue to look towards the future of the planet and the human species with hope and optimism.

As always, our collection is in full colour; a celebration of the classic icons of the house, perpetually reinvented and mixed with new elements. In line with our eco-conscious commitments, we have used every possible piece of fabric: if we have made a hole in one garment, we have put a spot in another. We have made skirts with scales with the pieces that were left over in our patterns. We have had moments brilliance with inventions like the two intertwined strips of fabric that make an entirely new and funky garment. The truth is that we have had a lot of fun with the challenge of not wasting even half a millimetre of fabric.

The sun and the flower are the main icons of this collection, although they also share the stage with bows, moons, clouds, waves, stripes and hearts – always playing with the constant evolution of new recycled materials. Our bags are made from recycled plastic, our sparkly evening maxi dresses are made from recycled polyester, as are the cool evening fuseaus (equestrian leggings) that go with them, and our sequins are made from seaweed.

One of the most fun experiments in the collection is the sequins, which are all made from biological materials. We asked PYRATEX to give us the craziest and most innovative materials of the moment, and they in turn asked us to collaborate with two international researchers who are playing with the limits of biotechnology to create edgy new materials.
The green sequins are made from food waste, and are the work of Alice Potts, a London researcher.
The red and orange ones, based on algae, have been developed by Anuje Farhung, a Pakistani designer specialised in the development of bio-based materials inspired by the tradition of South Asia.

On the other hand, the music. Being predictable is one of our biggest phobias at Agatha Ruiz de la Prada. Therefore, just to add another touch of rebellion– we are presenting the collection to the rhythm of the heaviest Heavy Metal from contemporary Spain, compiled and reproduced thanks to Radio 3 and its Heavy Metal program El Vuelo del Fénix. We love throwing explosive elements into the mix and watching them go Boom! This time round we might need to duck for cover around the corner.

In this life it is essential to innovate, to recycle and to recycle everything around you. At Agatha Ruiz de la Prada it is what keeps us feeling alive.

 

 

 

For more information:
ARP Press and Communications Department
Catarina de Lancastre Valente
comunicacion@agatharuizdelaprada.com

CV

Agatha Ruiz de la Prada (Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Nueva York, Berlin, Madrid and Barcelona.

Agatha has been a guest of honour and a representative of Spanish fashion on the main catwalks of Albania, Germany, Argentina, Austria, Bosnia-Herzegovina, Chile, Colombia, Croatia, Slovakia, The United States, France, Gambia, Georgia, Greece, Guatemala, Hong Kong, Italy, Japan, Malaysia, Morocco, Mexico, Nicaragua, Nigeria, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Dominican Republic, Romania, Russia, Serbia, Sri Lanka, Sweden, Ukraine, Uruguay, Uzbekistan…

The collections of the following fashion shows stand out:

Tribute to Cristóbal Balenciaga. Museo San Telmo, San Sebastián. (1987)

Unfinished dresses. Berlin and Madrid. (1989)

Expo ’90. Tribute to Sean Scully. Osaka, Japan. (1990)

Fashion Cantata: Lady from Spain. Kyoto, Japan. (1992)

Museum of Modern Art, Paris. (1994)

Tribute to Chillida, The Reina Sofia Museum. (1996)

ABSOLUT Ruiz de la Prada. Madrid, Stockholm, Miami and Punta del Este. (1996-1998)

The Canary Islands, a paradise of flowers, Carrousel du Louvre, Paris. (1998)

International Women’s Day, Hôtel de Ville, Paris. (2003)

Tribute the Meninas of Velázquez, Milan Fashion Week. (2008)

Tribute to Surrealism, Milan Fashion Week. (2009)

Agatha vs. Agatha, Mercedes-Benz Madrid Fashion Week. (2012)

Las autochicas, Mercedes-Benz Madrid Fashion Week (2013)

Prints Retrospective. MBFW, Madrid (2014)

Pool Party, MBFW, Madrid (2016)

Espectacular MBFW, Madrid( 2017)

Agatha’s designs have become a true medium of artistic expression. During her first years as a designer she began displaying some of her master pieces in galleries and museums in different cities of Spain, France, Italy, US, Germany, Portugal, Austria, Belgium, Greece, Sweden, Colombia, India, Sri Lanka, Hong Kong… In 2014 and 2015, Agatha presented a new retrospective exhibition in different countries of Latin America. In 2017 is selected by Google Arts & Culture to participate in their initiative #WeWearCulture with two exclusive digital exhibitions.

Agatha has collaborated with numerous artists like Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid…

Since 1986, the company has counted on the collaboration of more than 100 fashion accessory licences. Ceramics coatings, bed and house linen, books, accessories for pets, perfumes and stationery are examples of the many products distributed through Agatha’s flagship stores and her online store, as well as a number of multi-brand stores present all over the world.

Due to her collaborations with different companies and official organisms, Agatha has designed uniforms, wardrobes, set designs for theatre, opera and dance performances, Christmas lights, children’s parks, urban furniture, theme parks, murals, gardens, restaurants, posters for events, cars etc…

In 2011, the Agatha Ruiz de la Prada Foundation was constituted, conserving an important representation of Agatha’s progression during her past thirty years of history in the world of fashion and creativity, with the purpose of classifying and diffusing her impressive documentary legacy.

In 2017, Agatha was awarded the National Prize for Fashion Design 2017 by the Spanish Ministry of Education, Culture and Sport in recognition of her more than 30 thirty years of experience and the ability to link her work in fashion to other manifestations of the arts.

 

AWARDS:

GSM of Alcatel Award for the most audacious communication. (1996)

International Award of Ecology Delta D’Oro. Ferrara, Italy. (1997)

Laurel de Oro Award for the trajectory and presence in the fashion sector. España. (1998)

3 FIFI Awards for the female fragrance AGUA: best fragrance, best packaging and best communication. (2003)

Keys of the city of Cartagena de Indias, Colombia. (2004)

La Kore, Oscar of Fashion. International Stylist. (2004)

2 FIFI awards for the male fragrance LIO: best packaging and best advertising campaign.     (2005)

FIFI award for best communication for the perfume IMAGINA. (2006)

Special award T de Telva for her trajectory in the world of fashion. (2006)

Award Colombia is Passion, Colombia. (2007)

New Yorker of the Year. Spain US Chamber of Commerce. New York. (2007)

V Award Top Glamour for best Spanish designer of the year . (2007)

Prix of Fashion of the magazine Marie Claire for the best professional trajectory. (2007)

Kapital Award 2008. Mejor diseñadora.

Perséfone.Award. Club de los Medios. Gala Aniversario 2008.

Gold Delantal, Award for the Arts. Madrid Fusión. (2008)

Award for business excellence. Government of Aragón. Zaragoza. (2008)

Max Leones award for scenery arts. Best designer. Madrid. (2008)

Award for the best international designer 2009. Miami Fashion Week.

Ambassador of Fashion 2009. Sevilla.

Gold Medal of Merit in the Fine Arts. Santander. Spain. (2009)

Antena de Oro Award 2008 for her trajectory in the fashion world.

Award Golden Thread of Honour. Designer of the year. Lodz, Poland. (2009)

Distinguished guest of the city of Santiago of Chile. (2009)

Guest of honour in the city of Buenos Aires. (2009)

Expomoda award for international trajectory. Miami, U.S.A (2010)

Women Together award in recognition of her professional trajectory linked to women’s rights. New York. (2010)

Dedication to Fashion award. Seville. (2010)

CECOMA award for business innovation. Madrid. (2010)

Lorenzo El Magnífico award. Florence Biennale. Italy. (2011)

Diálogo award of the Association of Hispanic-French Relations with Jean Paul Gaultier. (2013)

Dedal de Oro award for best designer. Madrid. (2013)

ACOTEX awards 2013. Best designer. Madrid.

Serbia Fashion Week Award (2014)

Designer of the Year award. Miami Fashion Week. (2014)

Tendencias award. Best Designer. Valencia. (2014)

Corazon award. Professional trajectory. Gala Starlite, Marbella (2014)

Huesped Ilustre de Barranquilla. Colombia. (2015)

Puente awards 2015. American Club of Madrid (2015)

Estrella de la Fama award. Cochabamba, Bolivia. (2016)

Honduras Marca Pais award. Honduras (2016)

Fedeltà al laboro. Vigevano, Italy (2016)

Personaje Joya award. VOGUE. (2016)

Doctor Honoris Causa in Moda (Bucarest (2017)

Lifetime Achievement Award, Bucarest (2017)

Ilustre Municipalidad Medal, Viña del Mar (2017)

Premio Nacional Diseño de Moda (2017)

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