Agatha Ruiz de la Prada’s Spring Summer 2020 will be fun, sporty and – above all – full of surprises. It will be many things at once. It will be agathism and cosimism combined. The world of fantasy and of reality. The world of the imagined and of the reinvented. Day and night. ¡HOLA! and goodbye.
Agatha Ruiz de la Prada returns to the catwalk with a powerful stride, mixing references and iconoclasms with her characteristic cheekiness. Among the fabulous surprises in store for us with this collection is the stellar apparition of ¡HOLA! magazine, which seizes this opportunity to celebrate its 75 years in circulation. Customized fabrics, strategic appliqués, exclusive accessories and even branded ¡HOLA! ‘peineta’ are conjured specially for the occasion to celebrate the legacy of this iconic Spanish magazine, all the while playing with our expectations and preconceptions of what Agatha Ruiz de la Prada may encompass. (A special capsule collection in homage to ¡HOLA! will go live on our web store the same day as the fashion show, boasting fantastic summery items for the whole family.)
The central inspiration of Summer 2020 comes from a recent visit Agatha made to the streets of New York, where she had the vivid sensation that everybody was on their way to the gym. The concept fascinated her and she decided to throw herself into the realm of ‘athleisure’ with enthusiasm. Cottons, neoprenes, lycras, foam, lurex, terry cloth and fluorescent fabrics are interspersed with fine velvets, silk organzas and metallic fabrics. Fun & funky textiles that Cosima brought back from a trip to Kenya are also part of the great parade, full of colour and comfort, of playfulness and fantasy and transport us to a fabulous party on a distant African beach.
Night falls – the daytime trackies transform into imposing evening gowns, using key elements in sportswear to cover themselves in glory and exuberance. The butterfly dresses will leave few indifferent: sleeves that mimic foam become wings of thick silk, 3D and phosphorescent.
All of this – a marvellous display of different contemporary extravagances, a fashionistic collage of the modern age – will take place on a stage of its own, the 12cm platforms that are even more intergalactic than those presented last season, perfect for your next tennis match.
We invite you to flip out in every colour and to do it agathized from head to toe.
Agatha Ruiz de la Prada (Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Berlin, Madrid and Barcelona.
Agatha has been a guest of honour and a representative of Spanish fashion on the main catwalks of Albania, Germany, Argentina, Austria, Bosnia-Herzegovina, Chile, Colombia, Croatia, Slovakia, The United States, France, Gambia, Georgia, Greece, Guatemala, Hong Kong, Italy, Japan, Malaysia, Morocco, Mexico, Nicaragua, Nigeria, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Dominican Republic, Romania, Russia, Serbia, Sri Lanka, Sweden, Ukraine, Uruguay, Uzbekistan…
The collections of the following fashion shows stand out:
Tribute to Cristóbal Balenciaga. Museo San Telmo, San Sebastián. (1987)
Unfinished dresses. Berlin and Madrid. (1989)
Expo ’90. Tribute to Sean Scully. Osaka, Japan. (1990)
Fashion Cantata: Lady from Spain. Kyoto, Japan. (1992)
Museum of Modern Art, Paris. (1994)
Tribute to Chillida, The Reina Sofia Museum. (1996)
ABSOLUT Ruiz de la Prada. Madrid, Stockholm, Miami and Punta del Este. (1996-1998)
The Canary Islands, a paradise of flowers, Carrousel du Louvre, Paris. (1998)
International Women’s Day, Hôtel de Ville, Paris. (2003)
Tribute the Meninas of Velázquez, Milan Fashion Week. (2008)
Tribute to Surrealism, Milan Fashion Week. (2009)
Agatha vs. Agatha, Mercedes-Benz Madrid Fashion Week. (2012)
Las autochicas, Mercedes-Benz Madrid Fashion Week (2013)
Prints Retrospective. MBFW, Madrid (2014)
Pool Party, MBFW, Madrid (2016)
Agatha’s designs have become a true medium of artistic expression. During her first years as a designer she began displaying some of her master pieces in galleries and museums in different cities of Spain, France, Italy, US, Germany, Portugal, Austria, Belgium, Greece, Sweden, Colombia, India, Sri Lanka, Hong Kong… In 2014 and 2015, she will present a new retrospective exhibition in different countries of Latin America
Agatha has collaborated with numerous artists like Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid…
Since 1986, the company has counted on the collaboration of more than 100 fashion accessory licences. Ceramics coatings, bed and house linen, books, accessories for pets, perfumes and stationery are examples of the many products distributed through Agatha’s flagships stores in Madrid, Paris, Milan, Bogota, Oporto, her online store, as well as a number of multi-brand stores present in over more than 150 countries.
Due to her collaborations with different companies and official organisms, Agatha has designed uniforms, wardrobes, set designs for theatre, opera and dance performances, Christmas lights, children’s parks, urban furniture, theme parks, murals, gardens, restaurants, posters for events, cars etc…
In 2011, the Agatha Ruiz de la Prada Foundation was constituted, conserving an important representation of Agatha’s progression during her past thirty years of history in the world of fashion and creativity, with the purpose of classifying and diffusing her impressive documentary legacy.