PRESS RELEASE  Autumn – Winter  2023/24

What legitimizes a fashion designer?

Many would say that it is something indefinable, a sensation, a specific tickle, a fantasy, a combination of ephemeral factors that cannot be pinned down. Others would say it’s a perfume.

Having your own perfume marks a before-and-after in the life – and in the ego – of every fashion designer. Agatha Ruiz de la Prada launched her first perfume in 1992, and she now dedicates her Autumn-Winter 2023/2024 collection to celebrate the wonder of being able to show off her multiple iconic perfumes, those that have triumphed and grown with her throughout over the years, those that have travelled the entire world collecting suitors.

Flor, Gotas de Color, Beso, Love and Look, the five Agatha Ruiz de la Prada perfumes currently on the market, are the five protagonists of this euphoric fashion show.

The runway collection is a tribute to the iconic bottles of these five perfumes (and to their respective aesthetic-philosophical universes, to their distinctive and dazzling packaging) in which the limitless optimism of our brand has been distilled.

Countless meters of transparent organza, sequins of multiple styles, lycra, velvet and fake fur play with the senses of her admirers. Layers of transparencies in delirious colours are superimposed like the very structure of a perfume. Flowers, puffy lips, multi-coloured raindrops, all-seeing agathist eyes emerge among puffy dresses, kaftans, capes with large taffeta bows, and strapless/skittles dresses – icons laminated, embroidered, hung, and integrated into garments that praise agathism in all its splendour – accompanied by the refrain that is their reason for being (Love, Love, Love).

The iconic models will take the stage accompanied by the latest collection of Agatha Ruiz de la Prada bags: classic ladies’ bags in corduroy and multi-coloured fake furs, stuffed backpacks, little silver bags that seem to have escaped from an art gallery…

All this and much, much more will be exposed, in full colour, to the sound of grooviest agathist rocker we could have asked for, the brilliant and seductive synthesizer, Cintia Lund. From Sweden, passing through the Canary Islands and then New York, Lund arrives on the streets of Madrid like the walking doll of our favourite dreams.

For more information:
ARP Press and Communications Department
Catarina de Lancastre Valente
comunicacion@agatharuizdelaprada.com

CV

Agatha Ruiz de la Prada (Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Nueva York, Berlin, Madrid and Barcelona.

Agatha has been a guest of honour and a representative of Spanish fashion on the main catwalks of Albania, Germany, Argentina, Austria, Bosnia-Herzegovina, Chile, Colombia, Croatia, Slovakia, The United States, France, Gambia, Georgia, Greece, Guatemala, Hong Kong, Italy, Japan, Malaysia, Morocco, Mexico, Nicaragua, Nigeria, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Dominican Republic, Romania, Russia, Serbia, Sri Lanka, Sweden, Ukraine, Uruguay, Uzbekistan…

The collections of the following fashion shows stand out:

Tribute to Cristóbal Balenciaga. Museo San Telmo, San Sebastián. (1987)

Unfinished dresses. Berlin and Madrid. (1989)

Expo ’90. Tribute to Sean Scully. Osaka, Japan. (1990)

Fashion Cantata: Lady from Spain. Kyoto, Japan. (1992)

Museum of Modern Art, Paris. (1994)

Tribute to Chillida, The Reina Sofia Museum. (1996)

ABSOLUT Ruiz de la Prada. Madrid, Stockholm, Miami and Punta del Este. (1996-1998)

The Canary Islands, a paradise of flowers, Carrousel du Louvre, Paris. (1998)

International Women’s Day, Hôtel de Ville, Paris. (2003)

Tribute the Meninas of Velázquez, Milan Fashion Week. (2008)

Tribute to Surrealism, Milan Fashion Week. (2009)

Agatha vs. Agatha, Mercedes-Benz Madrid Fashion Week. (2012)

Las autochicas, Mercedes-Benz Madrid Fashion Week (2013)

Prints Retrospective. MBFW, Madrid (2014)

Pool Party, MBFW, Madrid (2016)

Espectacular MBFW, Madrid( 2017)

Agatha’s designs have become a true medium of artistic expression. During her first years as a designer she began displaying some of her master pieces in galleries and museums in different cities of Spain, France, Italy, US, Germany, Portugal, Austria, Belgium, Greece, Sweden, Colombia, India, Sri Lanka, Hong Kong… In 2014 and 2015, Agatha presented a new retrospective exhibition in different countries of Latin America. In 2017 is selected by Google Arts & Culture to participate in their initiative #WeWearCulture with two exclusive digital exhibitions.

Agatha has collaborated with numerous artists like Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid…

Since 1986, the company has counted on the collaboration of more than 100 fashion accessory licences. Ceramics coatings, bed and house linen, books, accessories for pets, perfumes and stationery are examples of the many products distributed through Agatha’s flagship stores and her online store, as well as a number of multi-brand stores present all over the world.

Due to her collaborations with different companies and official organisms, Agatha has designed uniforms, wardrobes, set designs for theatre, opera and dance performances, Christmas lights, children’s parks, urban furniture, theme parks, murals, gardens, restaurants, posters for events, cars etc…

In 2011, the Agatha Ruiz de la Prada Foundation was constituted, conserving an important representation of Agatha’s progression during her past thirty years of history in the world of fashion and creativity, with the purpose of classifying and diffusing her impressive documentary legacy.

In 2017, Agatha was awarded the National Prize for Fashion Design 2017 by the Spanish Ministry of Education, Culture and Sport in recognition of her more than 30 thirty years of experience and the ability to link her work in fashion to other manifestations of the arts.

AWARDS:

GSM of Alcatel Award for the most audacious communication. (1996)

International Award of Ecology Delta D’Oro. Ferrara, Italy. (1997)

Laurel de Oro Award for the trajectory and presence in the fashion sector. España. (1998)

3 FIFI Awards for the female fragrance AGUA: best fragrance, best packaging and best communication. (2003)

Keys of the city of Cartagena de Indias, Colombia. (2004)

La Kore, Oscar of Fashion. International Stylist. (2004)

2 FIFI awards for the male fragrance LIO: best packaging and best advertising campaign.     (2005)

FIFI award for best communication for the perfume IMAGINA. (2006)

Special award T de Telva for her trajectory in the world of fashion. (2006)

Award Colombia is Passion, Colombia. (2007)

New Yorker of the Year. Spain US Chamber of Commerce. New York. (2007)

V Award Top Glamour for best Spanish designer of the year . (2007)

Prix of Fashion of the magazine Marie Claire for the best professional trajectory. (2007)

Kapital Award 2008. Mejor diseñadora.

Perséfone.Award. Club de los Medios. Gala Aniversario 2008.

Gold Delantal, Award for the Arts. Madrid Fusión. (2008)

Award for business excellence. Government of Aragón. Zaragoza. (2008)

Max Leones award for scenery arts. Best designer. Madrid. (2008)

Award for the best international designer 2009. Miami Fashion Week.

Ambassador of Fashion 2009. Sevilla.

Gold Medal of Merit in the Fine Arts. Santander. Spain. (2009)

Antena de Oro Award 2008 for her trajectory in the fashion world.

Award Golden Thread of Honour. Designer of the year. Lodz, Poland. (2009)

Distinguished guest of the city of Santiago of Chile. (2009)

Guest of honour in the city of Buenos Aires. (2009)

Expomoda award for international trajectory. Miami, U.S.A (2010)

Women Together award in recognition of her professional trajectory linked to women’s rights. New York. (2010)

Dedication to Fashion award. Seville. (2010)

CECOMA award for business innovation. Madrid. (2010)

Lorenzo El Magnífico award. Florence Biennale. Italy. (2011)

Diálogo award of the Association of Hispanic-French Relations with Jean Paul Gaultier. (2013)

Dedal de Oro award for best designer. Madrid. (2013)

ACOTEX awards 2013. Best designer. Madrid.

Serbia Fashion Week Award (2014)

Designer of the Year award. Miami Fashion Week. (2014)

Tendencias award. Best Designer. Valencia. (2014)

Corazon award. Professional trajectory. Gala Starlite, Marbella (2014)

Huesped Ilustre de Barranquilla. Colombia. (2015)

Puente awards 2015. American Club of Madrid (2015)

Estrella de la Fama award. Cochabamba, Bolivia. (2016)

Honduras Marca Pais award. Honduras (2016)

Fedeltà al laboro. Vigevano, Italy (2016)

Personaje Joya award. VOGUE. (2016)

Doctor Honoris Causa in Moda (Bucarest (2017)

Lifetime Achievement Award, Bucarest (2017)

Ilustre Municipalidad Medal, Viña del Mar (2017)

Premio Nacional Diseño de Moda (2017)