PRESS RELEASE    Spring – Summer  2019

This spring/summer 2019 collection is one of the most elegant and accessible ones we have created in recent years. Taking our new fabric license with VISATEX as an opportunity to conjure all sorts of wonders, we have found ourselves recycling materials and recycling ourselves in the process. The collection is proudly ‘wearable’ as never before, distilling the madness of agathism into something practical – with its wild colours and remittent psychedelics in full vigour, of course – it creates out of the pre-existent, and still manages to surprise us.

Eyes and lips stand out as surrealist emblems of the collection, which hang and palpitate on the various garments that sway their way down the catwalk. A surrealist kimono that opens the show simultaneously acts as a small wink to the magical collection of Agatha Ruiz de la Prada kimonos that debuted in Japan in 1992. Dresses that melt, dresses that become balls, ballooning skirts, bombers, skirt-trousers and sequined dresses take the stage, playfully mingling with the extensive display of embroidered jacquards, protagonists in this summer proposal of ours. With these jacquards we let ourselves be taken away by the agathist icons, in their eternal whimsy. Flowers, raindrops, stripes and hearts infiltrate our fantasies – yet again. This time with decided subtlety.

We hope that this woman of our dreams will also madden at accessories we have prepared for her this season. Customized handbags and backpacks, each one unique, with its own mischievous personality, many made from our cushion fabrics, with plastic flower appliqués spray-painted in the brightest of shades. Our sunglasses and sandals, following this trend, will hopefully prove impossible to resist… Soon it will very difficult to remember a legitimate reason not to get agathized.

CV

Agatha Ruiz de la Prada (Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Berlin, Madrid and Barcelona.

Agatha has been a guest of honour and a representative of Spanish fashion on the main catwalks of Albania, Germany, Argentina, Austria, Bosnia-Herzegovina, Chile, Colombia, Croatia, Slovakia, The United States, France, Gambia, Georgia, Greece, Guatemala, Hong Kong, Italy, Japan, Malaysia, Morocco, Mexico, Nicaragua, Nigeria, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Dominican Republic, Romania, Russia, Serbia, Sri Lanka, Sweden, Ukraine, Uruguay, Uzbekistan…

The collections of the following fashion shows stand out:

Tribute to Cristóbal Balenciaga. Museo San Telmo, San Sebastián. (1987)

Unfinished dresses. Berlin and Madrid. (1989)

Expo ’90. Tribute to Sean Scully. Osaka, Japan. (1990)

Fashion Cantata: Lady from Spain. Kyoto, Japan. (1992)

Museum of Modern Art, Paris. (1994)

Tribute to Chillida, The Reina Sofia Museum. (1996)

ABSOLUT Ruiz de la Prada. Madrid, Stockholm, Miami and Punta del Este. (1996-1998)

The Canary Islands, a paradise of flowers, Carrousel du Louvre, Paris. (1998)

International Women’s Day, Hôtel de Ville, Paris. (2003)

Tribute the Meninas of Velázquez, Milan Fashion Week. (2008)

Tribute to Surrealism, Milan Fashion Week. (2009)

Agatha vs. Agatha, Mercedes-Benz Madrid Fashion Week. (2012)

Las autochicas, Mercedes-Benz Madrid Fashion Week (2013)

Prints Retrospective. MBFW, Madrid (2014)

Pool Party, MBFW, Madrid (2016)

Agatha’s designs have become a true medium of artistic expression. During her first years as a designer she began displaying some of her master pieces in galleries and museums in different cities of Spain, France, Italy, US, Germany, Portugal, Austria, Belgium, Greece, Sweden, Colombia, India, Sri Lanka, Hong Kong… In 2014 and 2015, she will present a new retrospective exhibition in different countries of Latin America

Agatha has collaborated with numerous artists like Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid…

Since 1986, the company has counted on the collaboration of more than 100 fashion accessory licences. Ceramics coatings, bed and house linen, books, accessories for pets, perfumes and stationery are examples of the many products distributed through Agatha’s flagships stores in Madrid, Paris, Milan, Bogota, Oporto, her online store, as well as a number of multi-brand stores present in over more than 150 countries.

Due to her collaborations with different companies and official organisms, Agatha has designed uniforms, wardrobes, set designs for theatre, opera and dance performances, Christmas lights, children’s parks, urban furniture, theme parks, murals, gardens, restaurants, posters for events, cars etc…

In 2011, the Agatha Ruiz de la Prada Foundation was constituted, conserving an important representation of Agatha’s progression during her past thirty years of history in the world of fashion and creativity, with the purpose of classifying and diffusing her impressive documentary legacy.

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