PRESS RELEASE Spring – Summer 2024
Once more, Agatha Ruiz de la Prada returns to the catwalk with a firm step, full of explosive, multicoloured and revolutionary intentions.
Africa and its abstract geometry (with colours turned to full blast) has been the primary inspiration of our Spring/Summer 2024 collection. The houses of Ethiopia and Somalia, painted in evocative geometric designs – designs that are both ancestral and yet totally futuristic – are rendered homage in this fantastical agathistic phantasmagoria which plays with the frontiers of cultural exchange. The iconic tribal beaded necklaces become swollen Michelin collars that lie like intergalactic breastplates which have borrowed a little something from The Jetsons. Imaginary snakes slither out of our dreams and take on new theatrical proportions as large ruffles about the cuff and neck. Strands of neon tule are plaited into surrealistic dresses and skirts. There is even a deconstructed a giraffe hidden in plain sight, for those with discerning eyes to find.
Neon tassels, multicoloured sheer fabrics, sequins, yellow feathers, fuchsia feathers, will be mixed with all manner of patchwork to evoke an imagined and mythological world full of vitality and colour and movement. We have done all within our power to work with recycled materials and create out of the unexpected (or the neglected, such a whole range of Agatha Ruiz de la Prada Jeans entombed in Cosima’s closet for years, that are ready to take on new life forms). Our agathist icons – the heart, the flower, the star, the eye – also come to life as giant walking masks, ready to practice an agathist voodoo whose consequences are difficult to foresee.
Crepe and taffeta, in bright mate colours as well as in lush metallics, are the two main protagonists in terms of textiles used in our atelier collection, whilst the circle reigns supreme among our patterns. Devotees of the fashion world understand better than anyone the eternal recurrence of inspiration, marvellously demonstrated by our commercial collection, which features fishnets, towel fabrics and psychedelic prints worthy of Timothy Leary and his followers.
Men’s fashion will also return to our catwalk with four ‘agatho-afro-futuristic’ looks that play with oversize shirts and wide bloomers as trousers.
Just in case there weren’t enough multicoloured synergetic transfers going on, the music of the catwalk has been especially created by Ambizius and Anadie, two emerging artists at the front-lines of Spanish rap and pop music.
ANADIE
ANADIE is one of the freshest voices of the new national pop scene, with lyrics that are incredibly honest and distinctive. Navigating the currents between urban, pop and indie music, her songs are racking up thousands of plays in digital platforms. The young promise from Malaga is composer, producer and multi-instrumentalist of her songs (playing the guitar, the bass, the piano, the ukele and the banjo) and she has produced songs for Foyone, Elviruss, Virual and Moneo, among others.
Ambizius
Ambizius is a singer and song-writer who boasts both Belgian and African ancestry. She moved to the Canary Islands at a young age, where she began to develop her musical career. She began composing her own songs when she was merely 13 years old and two years later, she launched her first music project ‘Do What You Gotta Do’, produced and recorded by Powabeatz.
For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com