PRESS RELEASE Spring – Summer 2025
I’m changing everything’ – proclaims a powerful and somewhat surrealist voice opening the Agatha Ruiz de la Prada Spring/Summer 2025 show.
A message that could be reiterated every Agatha season – since surprise is always an indispensable ingredient of our way of understanding the world and our subversive position within it – which resonates like never before, with a wild burst of fresh creative energy, in this collection.
A collection in which we have counted upon the brilliant Carlos Marán as a collaborator in the artistic direction of the show, joining the highly renowned Javier Carrera Acosta, our atelier manager. With this dynamic duo of multicoloured and fluorescent creators we have dared to breach new agathist frontiers.
Marán has filled the catwalk with his surreal characters, gardeners, clowns, tennis players, glamorous divas on their way to the shops, to a tea party or to have illicit affairs with beings from other planets, simply to show us the infinite and expansive possibilities of modern Agathaism.
Icons in transparent organza, coloured ribbons hanging from garments, layers of poplin, sequins and glitter superimposed on each other, geometric shapes, giant polka dots, colour-blocked tiers, outlandish Victorian striped collars, all this and much, much more comes into play on stage, presenting us with a version as distinguished as it is picaresque for next summer.
As if this were not enough, we have counted upon the active participation of our Agatha Ruiz de la Prada perfumes (thanks to the magical Puig empire) launching themselves into interactions with our public, making them delirious with multicoloured fantasies. We can also highlight the uniquely remarkable presence of our Optim glasses, sights to behold wherever they go.
Picón x Agatha Ruiz de la Prada espadrilles will make their fierce entrance upon the catwalk, while Noco x Agatha Ruiz de la Prada bags and accessories will hang and swing from our rainbow-tinted models. Models who will carry agathized shopping carts from the Rolser x Agatha Ruiz de la Prada collaboration, exclusively designed for Exobell’s ecological cleaning products. Our guests will also enjoy an irresistible chocolate bar from Marcos Tonda x Agatha Ruiz de la Prada. And the surprise appearance of the latest Disney witch, just to ensure that there is no shortage of fashionable witches.
All this madness will take place under the frenetic gaze of Agatha – whose digitised avatar will not miss a beat, watching with ominous omnipresence from the stage screens in Big Brother style – ready for the great reconquest to be launched from her new store and workshop in Madrid at Calle de Villanueva 5.
For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
PRESS RELEASE Fall – Winter 2024 – 2025
With a collection capable of making Yayoi Kusama herself hallucinate in Technicolor, Agatha Ruiz de la Prada returns to the catwalk with a decided step whilst betting on the polka dot as grand protagonist of her stage, alongside her many other protagonists, that is.
The fashion show will begin – with vertiginous speed – unveiling our new licence of agathized motorbike helmets with NZI Helmets. The helmet, a near perfect globe that moves about the city on the heads of diverse riders, is the ideal vehicle for our happily irreverent (or irreverently happy) designs, as they become Pop art objects with ambitions far more elevated than mere protection against accidents. Although, of course, our new and wonderful Agatha Ruiz de la Prada helmets will also count on the latest protective technology of expanded polystyrene, micrometric retention and a mini-jet opening clasp, all of which is approved by the UN/ECE.
The fabulous fuchsia biker who will rise upon the stage will be don the new collection of accessories for agathist motobikers that we have been made in collaboration with ByCity. Jacket, jeans, raincoat, gloves and bag to carry the helmet, specially reinforced for maximum protection, essential and colourful accessories that any motorcyclist would dream of having in their repertoire.
Polka dots will soon take over the catwalk, appearing in various cotton prints among our commercial garments, and in plush imitation leather, quilted imitation leather, neon-coloured neoprene, poplin, cotton, cotton jersey and corduroy among our atelier-made pieces, here they will even become emboldened and gain volume, becoming ball-balls embroidered upon some garments. One of our multicoloured faux-fur coats is in fact a gigantic walking polka dot, transported by the legs of the wearer of the coat.
The brand’s classic icons, the heart, the flower and the star, will also join the parade, walking amongst multi-coloured stripes, geometric drawings and shadings of graffiti. As always, nothing will be what one expects, no matter how much the brand’s historical designs are reanimated, for instance, the agatized vest of great 80s acclaim, or the rooster dress, crafted with small pieces of recycled fabric. The rooster dress will be sublimated in an apotheosis of coloured organza strips superimposed with the infinite patience of our dressmakers, who have also opted for Rothko dresses in transparent fabrics and sequins, as well as in playful organza bows in different colours and different sizes for the more refined agathists.
Patch-work and experimentation with patterns remains at the centre of our creative philosophy, as does curiosity about ancestral techniques used by artisans such as those of Lenca Looms, who make handmade fabrics in Honduras with great artistry. It has been a true privilege working with them on a turquoise gingham and multi-coloured patchwok number that could easily appear in The Jetsons episode of our dreams.
We have also collaborated with Morena Corazón, a jewellery brand launched by the Mexican Sofia Berlanga, who takes inspiration from Hedy Lemarr’s phantasmagorical appearance in A Ziegfeld Girl (1941) and crowns our models with delicate headbands decorated with kisses and hearts, charms which will also hang from various coats and skirts specially made for the occasion.
Marcelo Mellino provides the music for the parade. He has created a song especially for our show that is a declaration of intentions and attitudes. Mellino is a young singer from Gran Canaria who dabbles in urban music, reggaeton, EDM, trap… In the five years that he has been dedicated to music body and soul, he has been the opening act for many of the greats, Raw Alejandro, Rosalía, Sebastián Yatra …and he is a great friend of the house. “Let the music not stop!… nor us enjoying it every day”, (that is his motto).
For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com