PRESS RELEASE  Spring – Summer  2025

 

I’m changing everything’ – proclaims a powerful and somewhat surrealist voice opening the Agatha Ruiz de la Prada Spring/Summer 2025 show.

A message that could be reiterated every Agatha season – since surprise is always an indispensable ingredient of our way of understanding the world and our subversive position within it – which resonates like never before, with a wild burst of fresh creative energy, in this collection.

A collection in which we have counted upon the brilliant Carlos Marán as a collaborator in the artistic direction of the show, joining the highly renowned Javier Carrera Acosta, our atelier manager. With this dynamic duo of multicoloured and fluorescent creators we have dared to breach new agathist frontiers.

Marán has filled the catwalk with his surreal characters, gardeners, clowns, tennis players, glamorous divas on their way to the shops, to a tea party or to have illicit affairs with beings from other planets, simply to show us the infinite and expansive possibilities of modern Agathaism.

Icons in transparent organza, coloured ribbons hanging from garments, layers of poplin, sequins and glitter superimposed on each other, geometric shapes, giant polka dots, colour-blocked tiers, outlandish Victorian striped collars, all this and much, much more comes into play on stage, presenting us with a version as distinguished as it is picaresque for next summer.

As if this were not enough, we have counted upon the active participation of our Agatha Ruiz de la Prada perfumes (thanks to the magical Puig empire) launching themselves into interactions with our public, making them delirious with multicoloured fantasies. We can also highlight the uniquely remarkable presence of our Optim glasses, sights to behold wherever they go.

Picón x Agatha Ruiz de la Prada espadrilles will make their fierce entrance upon the catwalk, while Noco x Agatha Ruiz de la Prada bags and accessories will hang and swing from our rainbow-tinted models. Models who will carry agathized shopping carts from the Rolser x Agatha Ruiz de la Prada collaboration, exclusively designed for Exobell’s ecological cleaning products. Our guests will also enjoy an irresistible chocolate bar from Marcos Tonda x Agatha Ruiz de la Prada. And the surprise appearance of the latest Disney witch, just to ensure that there is no shortage of fashionable witches.

All this madness will take place under the frenetic gaze of Agatha – whose digitised avatar will not miss a beat, watching with ominous omnipresence from the stage screens in Big Brother style – ready for the great reconquest to be launched from her new store and workshop in Madrid at Calle de Villanueva 5.

 

 

 

For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com

 

 

PRESS RELEASE  Fall – Winter  2024 – 2025

With a collection capable of making Yayoi Kusama herself hallucinate in Technicolor, Agatha Ruiz de la Prada returns to the catwalk with a decided step whilst betting on the polka dot as grand protagonist of her stage, alongside her many other protagonists, that is.

The fashion show will begin – with vertiginous speed – unveiling our new licence of agathized motorbike helmets with NZI Helmets. The helmet, a near perfect globe that moves about the city on the heads of diverse riders, is the ideal vehicle for our happily irreverent (or irreverently happy) designs, as they become Pop art objects with ambitions far more elevated than mere protection against accidents. Although, of course, our new and wonderful Agatha Ruiz de la Prada helmets will also count on the latest protective technology of expanded polystyrene, micrometric retention and a mini-jet opening clasp, all of which is approved by the UN/ECE.

The fabulous fuchsia biker who will rise upon the stage will be don the new collection of accessories for agathist motobikers that we have been made in collaboration with ByCity. Jacket, jeans, raincoat, gloves and bag to carry the helmet, specially reinforced for maximum protection, essential and colourful accessories that any motorcyclist would dream of having in their repertoire.

Polka dots will soon take over the catwalk, appearing in various cotton prints among our commercial garments, and in plush imitation leather, quilted imitation leather, neon-coloured neoprene, poplin, cotton, cotton jersey and corduroy among our atelier-made pieces, here they will even become emboldened and gain volume, becoming ball-balls embroidered upon some garments. One of our multicoloured faux-fur coats is in fact a gigantic walking polka dot, transported by the legs of the wearer of the coat.

The brand’s classic icons, the heart, the flower and the star, will also join the parade, walking amongst multi-coloured stripes, geometric drawings and shadings of graffiti. As always, nothing will be what one expects, no matter how much the brand’s historical designs are reanimated, for instance, the agatized vest of great 80s acclaim, or the rooster dress, crafted with small pieces of recycled fabric. The rooster dress will be sublimated in an apotheosis of coloured organza strips superimposed with the infinite patience of our dressmakers, who have also opted for Rothko dresses in transparent fabrics and sequins, as well as in playful organza bows in different colours and different sizes for the more refined agathists.

Patch-work and experimentation with patterns remains at the centre of our creative philosophy, as does curiosity about ancestral techniques used by artisans such as those of Lenca Looms, who make handmade fabrics in Honduras with great artistry. It has been a true privilege working with them on a turquoise gingham and multi-coloured patchwok number that could easily appear in The Jetsons episode of our dreams.

We have also collaborated with Morena Corazón, a jewellery brand launched by the Mexican Sofia Berlanga, who takes inspiration from Hedy Lemarr’s phantasmagorical appearance in A Ziegfeld Girl (1941) and crowns our models with delicate headbands decorated with kisses and hearts, charms which will also hang from various coats and skirts specially made for the occasion.

Marcelo Mellino provides the music for the parade. He has created a song especially for our show that is a declaration of intentions and attitudes. Mellino is a young singer from Gran Canaria who dabbles in urban music, reggaeton, EDM, trap… In the five years that he has been dedicated to music body and soul, he has been the opening act for many of the greats, Raw Alejandro, Rosalía, Sebastián Yatra …and he is a great friend of the house. “Let the music not stop!… nor us enjoying it every day”, (that is his motto).

 

 

 

For more information:
ARP Press and Communications Department
Lucía Cordeiro
comunicacion@agatharuizdelaprada.com

 

 

 

CV

Agatha Ruiz de la Prada (Madrid 1960) studied in the Escuela de Artes y Técnicas de la Moda of Barcelona. At 20, she began working as an intern in the studio of designer Pepe Rubio in Madrid. A year later, she presented her first collection in Madrid at the design centre LOCAL and ever since her designs have been shown in the international capitals of fashion: Paris, Milan, Nueva York, Berlin, Madrid and Barcelona.

Agatha has been a guest of honour and a representative of Spanish fashion on the main catwalks of Albania, Germany, Argentina, Austria, Bosnia-Herzegovina, Chile, Colombia, Croatia, Slovakia, The United States, France, Gambia, Georgia, Greece, Guatemala, Hong Kong, Italy, Japan, Malaysia, Morocco, Mexico, Nicaragua, Nigeria, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Dominican Republic, Romania, Russia, Serbia, Sri Lanka, Sweden, Ukraine, Uruguay, Uzbekistan…

The collections of the following fashion shows stand out:

Tribute to Cristóbal Balenciaga. Museo San Telmo, San Sebastián. (1987)

Unfinished dresses. Berlin and Madrid. (1989)

Expo ’90. Tribute to Sean Scully. Osaka, Japan. (1990)

Fashion Cantata: Lady from Spain. Kyoto, Japan. (1992)

Museum of Modern Art, Paris. (1994)

Tribute to Chillida, The Reina Sofia Museum. (1996)

ABSOLUT Ruiz de la Prada. Madrid, Stockholm, Miami and Punta del Este. (1996-1998)

The Canary Islands, a paradise of flowers, Carrousel du Louvre, Paris. (1998)

International Women’s Day, Hôtel de Ville, Paris. (2003)

Tribute the Meninas of Velázquez, Milan Fashion Week. (2008)

Tribute to Surrealism, Milan Fashion Week. (2009)

Agatha vs. Agatha, Mercedes-Benz Madrid Fashion Week. (2012)

Las autochicas, Mercedes-Benz Madrid Fashion Week (2013)

Prints Retrospective. MBFW, Madrid (2014)

Pool Party, MBFW, Madrid (2016)

Espectacular MBFW, Madrid( 2017)

Agatha’s designs have become a true medium of artistic expression. During her first years as a designer she began displaying some of her master pieces in galleries and museums in different cities of Spain, France, Italy, US, Germany, Portugal, Austria, Belgium, Greece, Sweden, Colombia, India, Sri Lanka, Hong Kong… In 2014 and 2015, Agatha presented a new retrospective exhibition in different countries of Latin America. In 2017 is selected by Google Arts & Culture to participate in their initiative #WeWearCulture with two exclusive digital exhibitions.

Agatha has collaborated with numerous artists like Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid…

Since 1986, the company has counted on the collaboration of more than 100 fashion accessory licences. Ceramics coatings, bed and house linen, books, accessories for pets, perfumes and stationery are examples of the many products distributed through Agatha’s flagship stores and her online store, as well as a number of multi-brand stores present all over the world.

Due to her collaborations with different companies and official organisms, Agatha has designed uniforms, wardrobes, set designs for theatre, opera and dance performances, Christmas lights, children’s parks, urban furniture, theme parks, murals, gardens, restaurants, posters for events, cars etc…

In 2011, the Agatha Ruiz de la Prada Foundation was constituted, conserving an important representation of Agatha’s progression during her past thirty years of history in the world of fashion and creativity, with the purpose of classifying and diffusing her impressive documentary legacy.

In 2017, Agatha was awarded the National Prize for Fashion Design 2017 by the Spanish Ministry of Education, Culture and Sport in recognition of her more than 30 thirty years of experience and the ability to link her work in fashion to other manifestations of the arts.

 

AWARDS:

GSM of Alcatel Award for the most audacious communication. (1996)

International Award of Ecology Delta D’Oro. Ferrara, Italy. (1997)

Laurel de Oro Award for the trajectory and presence in the fashion sector. España. (1998)

3 FIFI Awards for the female fragrance AGUA: best fragrance, best packaging and best communication. (2003)

Keys of the city of Cartagena de Indias, Colombia. (2004)

La Kore, Oscar of Fashion. International Stylist. (2004)

2 FIFI awards for the male fragrance LIO: best packaging and best advertising campaign.     (2005)

FIFI award for best communication for the perfume IMAGINA. (2006)

Special award T de Telva for her trajectory in the world of fashion. (2006)

Award Colombia is Passion, Colombia. (2007)

New Yorker of the Year. Spain US Chamber of Commerce. New York. (2007)

V Award Top Glamour for best Spanish designer of the year . (2007)

Prix of Fashion of the magazine Marie Claire for the best professional trajectory. (2007)

Kapital Award 2008. Mejor diseñadora.

Perséfone.Award. Club de los Medios. Gala Aniversario 2008.

Gold Delantal, Award for the Arts. Madrid Fusión. (2008)

Award for business excellence. Government of Aragón. Zaragoza. (2008)

Max Leones award for scenery arts. Best designer. Madrid. (2008)

Award for the best international designer 2009. Miami Fashion Week.

Ambassador of Fashion 2009. Sevilla.

Gold Medal of Merit in the Fine Arts. Santander. Spain. (2009)

Antena de Oro Award 2008 for her trajectory in the fashion world.

Award Golden Thread of Honour. Designer of the year. Lodz, Poland. (2009)

Distinguished guest of the city of Santiago of Chile. (2009)

Guest of honour in the city of Buenos Aires. (2009)

Expomoda award for international trajectory. Miami, U.S.A (2010)

Women Together award in recognition of her professional trajectory linked to women’s rights. New York. (2010)

Dedication to Fashion award. Seville. (2010)

CECOMA award for business innovation. Madrid. (2010)

Lorenzo El Magnífico award. Florence Biennale. Italy. (2011)

Diálogo award of the Association of Hispanic-French Relations with Jean Paul Gaultier. (2013)

Dedal de Oro award for best designer. Madrid. (2013)

ACOTEX awards 2013. Best designer. Madrid.

Serbia Fashion Week Award (2014)

Designer of the Year award. Miami Fashion Week. (2014)

Tendencias award. Best Designer. Valencia. (2014)

Corazon award. Professional trajectory. Gala Starlite, Marbella (2014)

Huesped Ilustre de Barranquilla. Colombia. (2015)

Puente awards 2015. American Club of Madrid (2015)

Estrella de la Fama award. Cochabamba, Bolivia. (2016)

Honduras Marca Pais award. Honduras (2016)

Fedeltà al laboro. Vigevano, Italy (2016)

Personaje Joya award. VOGUE. (2016)

Doctor Honoris Causa in Moda (Bucarest (2017)

Lifetime Achievement Award, Bucarest (2017)

Ilustre Municipalidad Medal, Viña del Mar (2017)

Premio Nacional Diseño de Moda (2017)

Reconocimiento Cámara Oficial Comercio Belux. Bruselas. (2017)

Premio al mejor diseñador internacional. Fashion Week Dubai. (2017)

Huesped de Honor de la Ciudad de Buenos Aires. Argentina. (2017)

Prix Marie Claire a la mejor carrera profesional. España. (2017)

Premio a la trayectoria de Club de las 25. España. (2017)

Premio a la diversidad poco frecuente. Premios EPF. España. (2017)

Medalla de Oro Mayte Spínola 2017. España. (2018)

Premio ARI al diseño. Madrid. (2018)

Premio diseñador del año ADYMO 2018. Asturias.

Premio Nacional Honorífico de la Industria de la Moda 2018. España.

Premio Diversa a la Moda 2019. Madrid.

Premio Senda Senior del Año 2019. Madrid.

Premio Nacional de Hostelería 2020. Madrid.

Premio Madrid Magazine 2020. Madrid.

Premio Bombín de San Isidro 2021. Madrid.

Premio Alfiler de Oro 2021 a la “Trayectoria profesional”. Málaga.

Premio Luxury Awards 2021 a la “Trayectoria de Marca”. Madrid.

Premio Mujer Fearless 2022 en “Moda Sostenible”. Madrid.

Medalla de Madrid en San Isidro 2023. Madrid.

Premio SIE a la Excelencia Corporativa en la Moda 2024, Madrid.

Premio ELLE Education-mindway a la Trayectoria Profesional 2024, Madrid.

Premio Influencia Hispana a la Moda 2024 Madrid.

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